What is CRM ? | Features of CRM Software

What is CRM ? | Features of CRM Software

You might have heard about CRM in your company discussions, offices or colleges. But, don’t know what exactly is CRM and Features of CRM software? If you want to know more about it or want the best tool for your sales team(s), you’re on the right page. And here’s what you can expect:

What is CRM?

CRM stands for “Customer Relationship Management” and refers to all strategies, techniques, tools, and technologies used by enterprises for developing, retaining and acquiring customers.

This software ensures that every step of the interaction with consumers goes smoothly and efficiently in order to increase the overall profits.

Also, read FreshWorks CRM guide

Here’s another definition:

“CRM is short for Customer Relationship Management. It’s a software solution that brings a host of capabilities together.

You can store all your prospects and customers, make calls, send emails, create reports, schedule appointments, add notes, manage your pipeline, and find out who’s opened your latest email—without stepping out of the CRM system.”

The CRM software gathers customer data from multiple channels. Hence, CRM stores detailed information on overall purchase history, personal info, and even purchasing behavior patterns.

The full-fledged CRM system brings together all this information into one collective envelope. The customer’s complete history with your business exists alongside a list of your deals; your emails, notes, and appointments live in one interface.

Add to this the fact that you can get real-time notifications when your customers perform a significant activity—like when they visit your Pricing page or click on a link in your email. We’re talking about a goldmine of information available in one system, under one roof.

CRM is, therefore, the one-stop shop for your sales teams. It can be the difference between winning a deal and losing it.

It can also be your gateway to increased sales productivity, healthier pipelines, and better coordination between (and beyond) teams. But at its core, CRM software helps you build lasting relationships with your customers.

Nowadays, there are many software solutions that can help organizations enhance their relationships with consumers on the market. However, the most popular solution used by corporations for improving and managing customer experience, as well as gaining leads, is CRM systems by far.

Basic Features of CRM Software

  • Customer Contact Management
  • Lead Management
  • Deal Management
  • Email Management
  • Sales Automation
  • Marketing Automation
  • Reporting and Analytics

Benefits of using CRM Software

  • All information in one place
  • Clear Operational Strategy
  • More time to sell.
  • Improvement in customer retention
  • Improvement in lead generation.
  • Effortless team collaboration
  • Increased automation

In our Next Blog, we will discuss Top 5 best CRM Softwares!

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