Importance of a Business Website? | Top 10 Benefits of Website
Having a business website has now become the most common medium of communication among small to large businesses and consumers, thereby showcasing company products to our customers and getting connected with them for the latest updates. So, It becomes mandatory to understand the advantages of a website for business in this era of digital marketing.
In this article, we will discuss in detail the importance and benefits of having a good business website.
According to the latest marketing analysis reports, it is revealed that 90% of people research a business or service on the internet prior to making a selection and purchase decision.
So, If you don’t have a website, you have no chance of attracting new customers and capturing a share of this market.
Even if people purchase from the direct store but they first do one level of online, internet research and see if the business has an internet presence.
The businesses having an online presence (Website or Mobile App) will attract new customers and give them one level of trust in your business.
Your business website will communicate with customers 24/7 days a week, 365 days a year.
Even when you aren’t at work, your website is. Your customers can get to know you and your products through the website at their convenience. It can be better than passing out your business card to thousands of people.
3. Business will gain credibility
Nowadays, everyone is searching online for things/services they want, for solutions to their problems, to compare prices, or just to get some information about a store, restaurant or business before they purchase from them.
If you don’t have a website, potential customers will go to your competitors who do, especially if you are a home-based business without a bricks-and-mortar address.
Think of a website as being an online brochure or catalog that can be updated at any time.
It is much easier and quicker to update information about your products and services on your website than it is in a print brochure or catalog.
A website is an effective way of introducing your customers to new services, letting them know about new products, announcing upcoming events and special promotions.
You can also provide added value by posting tips, resources, and other information through a blog on your website.
Unlike print ads, newspaper articles and flyers, which quickly become outdated, your website can provide current information and news. And if you discover a mistake after you publish a page or post, it is a quick fix.
5. Expands your reach
A business website enables you to target wider customers. People from across the street and across the border have access to your products and services from the comfort of their own space.
Websites are accessible from anywhere in the world provided there is an internet connection. Since more and more people have access to the internet, even in remote locations, you can target a much wider audience if your business has a website.
Whether you offer products or services, or you’re business or consumer based, your website provides you with an alternative location to sell.
As a retailer, an eCommerce website is a great place to sell your products to a wider market.
Advantages of website?
Think of all the people who can’t get to your bricks and mortar store that you could sell your products to. Even service-based businesses can offer their services globally through a website.
Now that we have so many affordable ways to communicate with people, we can do business with anyone, anywhere, any time. A website makes it so much easier to attract clients from a global market.
6. Medium to showcase business products & services
No matter what type of business you’re in, a website is a great place to showcase your work or demonstrate your skills. By including a portfolio, image gallery or videos, as well as testimonials about your work, you can demonstrate what makes your company or you unique.
Back when I first wrote my original article, there was no Pinterest or Instagram. Now 9 years later, a lot of people are using these social media channels to showcase their work. But is your target audience on Pinterest or Instagram?
On Pinterest, Instagram, Facebook and other social media channels, the quality of your photos or graphics is compromised and the size may be substantially reduced. Not only that but Facebook and other social media channels control how people interact with them and even WHO can see them.
If you have a website, your portfolio can be viewed by everyone anywhere and you are in control of what people see, the quality and size of your photos, and how people interact with those photos.
7. Increases the effectiveness of your advertising
Print advertising is static, while the web is dynamic.
Once you have a website up and running, we recommend your print advertising include your website address where pictures, text, tables and forms can help you get your message across.
8. Gathers customer feedback/suggestions
Use forms, email and social media like Facebook and Twitter to allow your clients to communicate with you.
9. Communicates effectively
Whether your website is built for customers or employees, web–based communication and email communication are cost–effective and time–saving devices.
10. Your competitors
The sooner you gain a presence on the web, the better. Your competitors know this too. Increasingly, your clients (and potential clients) are making their decisions based on the standard of your website. A usable and engaging website can help to level the playing field between small and large companies.
11. Sells Products & Services directly to customers
Even when you are sleeping, your business is open online to handle customers day & night.
E–commerce can dramatically reduce expensive overhead while delivering a 24/7 ‘sales force’.
Even if you don’t sell your product online, your website gives you the opportunity to distinguish your company or organization to your client.
12. Reaching today’s consumer
Today’s emerging generation has never known life without a digital world of connection. According to stats (and who doesn’t like statistics!), over 94% of Canada’s population is online.1 Add the growth of social media to that and it becomes evident that without a credible web presence, you don’t exist for an expanding segment of your target market.
Whether you’re trading emails, taking calls, or sending out proposals – communicating with potential customers takes time.
Your website can save you that time by providing answers to common customer questions and inquiries.
What does this mean for you? You can spend your time doing more valuable things.
So…Why does YOUR business need a website? Hope you GOT it.